When Distribution Channels are Key
Driving Ambitions needed a platform to establish key distribution channels in North America, Canada, & Mexico, all markets where their product the Patriot, a side by side (SxS) off road vehicle had no presence.

I established several objectives to help accomplish Driving Ambition’s goals; the first was to establish a brand platform & presence for the Patriot. To accomplish this I set to work doing the proper research to craft a brand analysis. I put my team to work to establish a brand that was expansive and which would play a key roll in establishing distribution channels for the Patriot in North America, I felt this was the key to the development of the brand name.

Secondly I needed to create a blueprint for Driving Ambitions use to launching this new product into new market areas, therefore I created a marketing platform that allowed Driving Ambitions to create new pockets of penetration within the already highly saturated off road vehicle market.

Creative advertising in radio and print mediums, along with a promotional “Test Drive Event” and product collateral, all were essential tactics that I used to create product brand awareness to their consumer.